“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is written by...
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Ad buyers decry the absence of addressability in OTT inventory, which they claim lacks the targeting and measurement capabilities to...
Media agency vet Katie Ford was looking for a change.Over 23 years at Publicis Groupe, her passion for technology and...
McCann Worldgroup has always operated under an integrated agency model.The IPG-owned network, whose agencies include media agency UM, creative agency...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MeTube YouTube is sweetening the pot for publishers by...
Rubicon Project has been steadily lowering its take rate over the past year to make its tech more appealing to...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as...
Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business...
Pandora’s active listeners in Q2 declined 2.7% YoY to 76 million, the company reported on its Monday earnings call. That’s...