Facebook ads are effective within Facebook, but how good are they within a mixed-media campaign, or when assessed over the...
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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Digital offers more precise measurement than most channels, which has helped move the industry from an art to a science,...
Fraud fighting takes teamwork.Mobile measurement and attribution platform Tune rolled out a fraud prevention solution on Thursday that aims to...
OTT is a catch-22 for advertisers.While it reaches the cord cutters traditional TV advertisers want to target, that audience is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Whole Package CPG consolidation is real. Spice company...
Seven-year-old mar tech startup Integrate has raised $8 million in a Series D growth round, bringing its total financing to...
Granite Media, which is launching its first site, Work and Money, this week, wants to prove that a publication can...
Performance agencies are expanding their relationships with big brands as they move more budget to digital and the upper funnel...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...