TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side...
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As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients.Even...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scrambled Eggs Since its acquisition of Sapient in 2014...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
KFC had lost its way.While the fast-food chain was growing internationally, by 2013, it had faced seven straight years of...
Santander Bank is using content marketing to become relevant to millennials, which is why it launched its Prosper and Thrive...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Context Is Key Snap launched Context Cards on Tuesday,...