The changes that Facebook is making in response to its ongoing Russia-linked ads predicament will impact every advertiser on the...
Programmatic
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
When The Clorox Company made its first big investment in programmatic a few years ago, it helped the CPG double...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brownie Points Despite being a smaller part of their...
Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Mark Grether has held just about every marketing job you can...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...