Podcast advertising is getting a bit more measurable.The IAB Tech Lab updated its Podcast Measurement Guidelines on Wednesday to include...
Programmatic
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Being proficient at programmatic means nothing if an advertiser can’t nail the ad-delivery basics, such as proper frequency caps.But the...
The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps
While mobile app advertising is in dire need of standards, that prospect is easier said than done.Confusion and wrongheadedness in...
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Facebook Messenger Ads Facebook is expanding its tests of display...
Some advertisers are shifting from traditional CPM buying to new tactics, often dubbed dynamic CPMs or dCPMs, which connect digital...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Financial services marketers can’t bank on regular demand- and supply-side platforms to find the prospects they’re looking for.The data just...
Mobile creative is a Catch-22.While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic...
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. News Media Vs. Duopoly A consortium of news publishers spearheaded...
If you’re an organization in dire need of digital transformation, who ya gonna call?While an enterprise software company might not...