By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Although early video investments (and acquisitions) were focused on the desktop, a new influx of funding is pivoting to channels...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Solidarité In France, publishers are joining forces to stave off...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here."It's still early innings" is a common trope among digital ad...
The Guardian UK is taking ownership of its ad stack.“Publishers have given away control of our digital businesses through programmatic....
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Summer Diet WPP folded digital agency Possible into direct marketing...