Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has...
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In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise.But TV tune-in,...
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Garden Party Apple will let publishers use their own ad...
DoubleVerify is looking for a home.AdExchanger has learned that the independent verification company recently hired a banker from tech-focused investment...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Accenture Interactive, a subsidiary of the management consultancy Accenture, is the world’s largest digital agency by revenue.The digital network has...
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Pipe Dreams Verizon’s plan to unite data from a range...
Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing...
The target audience for Lenovo’s Data Center Group is the definition of niche: chief information officers at Fortune 500 companies...