If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley...
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Rik van der Kooi, corporate VP of Microsoft advertising sales and marketing, will take the stage Jan. 19 to share...
Zeotap is banking on 2017 being the year that telcos make their impact on the advertising world.The mobile data platform...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Dynamic Commerce Salesforce has integrated its Commerce Cloud with Facebook Dynamic...
It’s high time programmatic became available to the budding cannabis industry, which is projected to hit $8 billion by 2020,...
Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at...
“Managing the Data" is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. In...
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Different Direction Procter & Gamble’s preferred demand-side platform AudienceScience is laying...