The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the...
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The Chinese ad tech acquisition drumbeat continues.On Wednesday, Shanghai-based private equity firm Innotech bought data aggregator and discrepancy management company...
Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Short-LIVEd Is Facebook already pulling back on its Live video product?...
Agencies and consultancies are looking more and more alike. Tammy Soares, Accenture Interactive’s newest West Coast lead as of Tuesday,...
Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.During The Trade Desk's IPO road...
Marketing automation is designed to push out messages, but it hasn’t always been great at incorporating pricing or product information....
If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley...