Welcome to episode No. 8 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.According to Nate Woodman, GM of...
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When Bankrate decided to add header bidding late last year, it chose a server-side solution. “When we did our RFI...
Joe Stanhope, VP and principal analyst at Forrester, will discuss the state of the marketing technology ecosystem – and what...
The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new...
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Sad Emoji? Did ad tech investment activity deflate in 2016? According...
Addressable TV significantly expanded in 2016, both in terms of ad spend and the size of the total addressable market....
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A year ago, the rise of ad blockers put the online advertising ecosystem into an existential crisis. But not only...
The transparency train is making its next stop in Latin America. On Tuesday, a company called Exiber came out of stealth...