Quick-serve restaurants don’t involve much purchase consideration. You’re either hungry for a burger, or you’re not. “For us, it’s about...
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Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The PLA Portal Google’s Product Listing Ads (PLAs) are a dominant...
Augmented reality is more than just Pokémon – but it’s got a long way to go before it’s really mainstream.“Pokemon GO...
Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave...
On Tuesday, White Ops exposed a sophisticated browser-based botnet called Methbot that was reportedly stealing somewhere between $3 million and...