Pandora is increasing its bet on ad tech. The streaming music platform will bring on Eric Picard as VP of...
Programmatic
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Tolman Geffs of global investment bank Jordan, Edmiston Group, along with Bill Wise, the CEO of Mediaocean, will speak about...
When should an ad count? Traditionally, the IAB and Media Ratings Council (MRC) has recommended measuring desktop or mobile ads...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As part of The Weather Company’s shift to a vertical-based sales organization, it has hired Sarah Ripmaster as VP of...
One of Piera Gelardi’s personal mottos: “Friction creates sparks.” As executive creative director and co-founder of Refinery29, Gelardi is constantly...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Not Quite Programmatic There’s a lot of hype around programmatic TV....
Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly...
Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it...