Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Going Direct Google’s monthly video ad impressions served via programmatic direct...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As expected, Tom Wheeler will leave his post as FCC chairman on inauguration day and his legacy looks shaky. Likely...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...
As more money flows programmatically, Prisa Group and other publishers are changing their sales organizations and ad products to focus...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Level Up Wondering what Salesforce is up to with Krux? Wonder...
Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when...
Swisscom is an example of how telcos like AT&T, Verizon or Singtel might evolve. In April, the Swiss telco combined...