"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Two years ago, Media.net started helping publishers move their header bidding partners to a speedier server-to-server configuration, which has since...
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Nielsen’s House Nielsen is trying. It had an acquisitive 2016, snapping...
Twenty-First Century Fox revealed on Friday a preliminary bid to buy out the rest of British pay TV provider and...
The internet of things will be a top enforcement priority for the Federal Trade Commission and the Federal Communications Commission...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Everyone needs bleach. That’s why brands like Clorox have a lot of repeat buyers. The question is: How do you...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...