“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Verizon Hangs On At a Business Insider conference on Monday, AOL...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Traditional video metrics aren’t really cutting it for advertisers, especially on mobile. Moat is making the attempt with its Video...
Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video...
Purch, which first implemented header bidding three years ago, has moved on. The portfolio of product review and tech sites...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017...
Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search...
After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends...
Both WPP’s GroupM and IPG’s Magna pinpoint 2017 as the year digital ad spend finally surpasses linear TV, according to...