What if your media agency made your creative agency obsolete?Spark Foundry, which formed last year when Starcom retired the Mediavest...
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News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio
Want to tap News Corp.’s first-party data to target ads across all of its properties?As of Tuesday, you can, thanks...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fixing Procurement Recent industry meltdowns around brand safety, fraud...
Big consumer product brands like L'Oreal have soaked up as much data as possible in recent years as they try...
In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.That’s the insight from global...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Mulls Pre-Roll "We don't need to do pre-roll...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...