“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OTT Hypergrowth Roku’s ad business is growing fast, representing...
NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising...
With local outposts in cities across the country, Gannett has an insider’s view into American communities and what their residents...
Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strike A Happy Media Digital media consumption grew 13%...
Call it fashionably late: Pandora has finally showed up to the programmatic audio party.The digital audio platform said Tuesday buyers...
Like most publishers, The Associated Press (AP) is evaluating ways it can increase video and article output without straining its...