“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Programmatic
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Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Not Quite Programmatic There’s a lot of hype around programmatic TV....
Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly...
Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it...
Nielsen intends to acquire Gracenote, a Tribune-owned company specializing in audio and video content recognition technology, for $560 million, the...
For YouTube, the recent election cycle was the best of times and the worst of times. Multiple campaign sources think...
Amazon's ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market...
Agencies live in a dog-eat-dog world, fighting for diminishing brand budgets. How can a new agency compete against giants with huge war...
Meet Methbot, the Russian hacking operation that’s costing advertisers between $3 million and $5 million a day. At the very...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....