DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection,...
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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Systems Go Google will give advertisers full refunds...
Under mounting pressure over its use by Russian meddlers in the US election, Facebook is imposing new transparency on ad...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Clocking at 44 minutes, the latest episode of AdExchanger Talks with...
Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP).The integration makes it easier...
Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world.“Reporting on the impact of...
Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets.The company on Thursday rolled out a connected...
ViralGains, a video advertising platform, raised $13.5 million in a Series B funding round, the company said Thursday. The funding...
Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of...