Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Might Have Been The Trade Desk CEO Jeff...
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Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.SafeGraph launched this year with $16 million in funding from more...
Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the...
Thunder, a creative distribution platform, acquired creative AI and analytics company Adacus on Thursday, adding the ability to test, target...
Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired.Machine learning...
With addressable TV predicted to grow 65.8% this year to reach $1.26 billion in ad spend, local TV providers will...
The EU’s General Data Protection Regulation (GDPR), which will become law next May, is stressing out the marketing industry.“I have...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ma Bell Speaks AT&T hasn’t gotten regulatory approval for...
US cable TV networks are being strangled by cut cords.Research firm eMarketer lowered its US TV ad spend forecast for...