Nielsen intends to acquire Gracenote, a Tribune-owned company specializing in audio and video content recognition technology, for $560 million, the...
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For YouTube, the recent election cycle was the best of times and the worst of times. Multiple campaign sources think...
Amazon's ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market...
Agencies live in a dog-eat-dog world, fighting for diminishing brand budgets. How can a new agency compete against giants with huge war...
Meet Methbot, the Russian hacking operation that’s costing advertisers between $3 million and $5 million a day. At the very...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Data-driven editorial just added a new weapon to its arsenal: a Slackbot. Clique Media Group (CMG), which owns flagship style...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad...
When Maneesha Mithal first joined the Federal Trade Commission’s Bureau of Consumer Protection in 1999 – eight years before the...
Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing...