PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it's focused its...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Banners Unbanned BuzzFeed has embraced programmatic and will begin selling...
Google’s latest anti-fraud measure aims to stamp out ad fraud by clawing back money from the exchanges where its DSP...
Founded in 1999, SurveyMonkey has evolved beyond its original positioning as a provider of email questionnaires.The 18-year-old company is on...
Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Eyeo and its Adblock Plus browser extension don't grab the headlines...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
There’s been no shortage of ad tech M&A lately, and video’s been one of the biggest drivers of deal activity.“Thirty-six...