“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Right Touch Why do marketers still rely on...
WPP’s media-buying unit GroupM on Thursday unveiled its own global viewability standard for display and video ads on social media...
Facebook is giving advertisers a bit more control over how they buy in-stream video ads within the news feed, through...
The LGBTQ dating app Grindr’s 3 million daily users spend almost an hour per day on the platform, according to...
After years of investing in brand-building tactics on TV, RetailMeNot, which was acquired for $630 million by payment processor Harland...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brandgry Brands are taking back control of their media...
The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to...