When Brad Simms, CEO and president of the Stagwell agency, Gale, decided to launch the agency's media practice, he bought...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
AUCKLAND, Today: Rugby star Richie Mo’unga, Export Ultra, and The ACC gave a Ritchie’s bus a special makeover for the...
Skydance Media has entered into a definitive agreement with Paramount Global to form "New Paramount," capping off months of negotiations,...
Ice cream brand Haagen-Dazs is entering the highly competitive Super Bowl ad mix, as it has purchased national airtime during...
Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the...
AUCKLAND, Today: Arvida is shaking up advertising with its new TVC and brand platform, Life Your Way, crafted with Thinkerbell...
Samantha slips from a ladder while reaching for a book in the library, but just at the right moment, John...
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen...
It’s the third day of Stuff’s ThreeNews daily bulletins and the media company is pleased with ratings from the opening...
Samantha slips from a ladder while reaching for a book in the library, but just at the right moment, John...