After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said...
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Healtheries is encouraging consumers to ‘Live Life in the Green’ with a new brand platform that brings a fresh take...
The Lego Group has appointed Publicis One as its global media agency following an 18-month pitch, ending its seven-year relationship...
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut...
After 10 years in the business, Pete Whittaker is off the leash and has launched Howler – a new film...
Legendary rapper and cannapreneur Snoop Dogg is steeped in all things Olympics at the moment--even his latest ad for BIC...
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren't making many upfront...
AUCKLAND, Thursday: Schick and Basketball New Zealand (BBNZ) just scored big at the NZ Sports & Recreation awards, nabbing top...
Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter...
Apologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge...