Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving. Adweek Feed
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding...
What's going right and wrong with AI in marketing. Adweek Feed
Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming...
AUCKLAND, Today: Senior marketers across Australasia are getting a new pathway to meaningful work, with The Marketing Club partnering with...
Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as...
ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC's investigation...
The Marketing Club has announced a new partnership with trans-Tasman marketing consultancy Art of the Possible. The two organisations say...
Several brands took a walk down millennial memory lane. Adweek Feed
Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned...