Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that...
Programmatic
Unilever mayonnaise brand Hellmann's will continue its battle against food waste with an ad featuring Kate McKinnon, Mayo Cat and...
Global brand measurement company On Device Research is growing its Australasian team, appointing highly respected research expert Allan Breiland to...
OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and...
The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping...
Sky has heralded the “resounding success” of the launch of ads on Neon, with over 50 top-tier brands lined up...
The past year was one of contrasts for the gaming industry. It was both one of the most significant years...
Following the success of their collaboration with Cookie time, nut butter maker Fix & Fogg have teamed up with some...
Agency network WPP is set to double down on growing its artificial intelligence offerings, which will include an investment of...
Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly...