Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls' body...
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When it comes to marketing success, it's all about the right team--and this seems to be consistently looked over. It's...
Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1...
This year was officially the hottest ever recorded, thanks to humans' industrial-era obsession with burning fossil fuels. And despite a...
Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That...
This is the time of year that everyone weighs in on what they think the next year will have in...
Forget about ho-hum matchups like peanut butter and jelly--today's brand collaborations are far more exciting, surprising and occasionally downright weird....
Whether it was the Barbie movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued "girly" vibes...
Supply-path optimization (SPO) is nothing new. But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs...
Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough...