Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth...
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AUCKLAND, Thursday: Morningside-based creative agency Concoction has brought to life the power of a natural product through the ideation and...
The Harlem Globetrotters hadn't had a television series since the 1970s--that is, until Keith Dawkins came along. The iconic basketball...
The recent introduction of Ad Net Zero in Aotearoa, spearheaded by the Commercial Communications Council, represents a significant step towards...
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during...
AUCKLAND, Thursday: Stuff continues to have the largest national audience across print and digital media, according to the latest Nielsen...
Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon's December 2022 decision to...
Last night eight agency bands battled it out at the 14th annual Battle of the Ad Bands hosted by Flying...
What college football fan could forget 11:59 p.m. on Dec. 31, 2022, when a last-second Georgia field goal knocked Ohio...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’...