Brace yourself: Pepsi's 125th birthday is coming. The cola brand and pop culture icon plans to usher in its quasquicentennial...
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Video ad platform Nexxen announced that broadcasters are using its cross-platform planning tool to simultaneously activate the linear and digital...
AUCKLAND, Wednesday: The Rugby World Cup 2023 will be kicking off on Sky from September and, to celebrate, Sky has...
Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and...
Dileep Raj Singh has joined OMD’s Asia Pacific (APAC) regional leadership team as the Head of Digital (HOD), further strengthening...
WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot...
AUCKLAND, Today: oOh!media has announced a new hire within the direct sales team, appointing Esther Mackay as campaign executive. She...
Georgia-Pacific toilet paper brand Quilted Northern has dropped the plastic packaging from some of its products, switching to a recyclable...
If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem...