As the writers and actors strikes continue to disrupt the entertainment industry, Paramount added a modest 700,000 subscribers to its...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Working with the New Zealand Police, FCB embarked on a mission to alter drivers’ behaviour by collating road trip playlists...
Zoom has made changes to its AI strategy--twice. The video conferencing platform updated its terms of service to establish the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results...
One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change...
The in-cinema advertising company National CineMedia is bringing programmatic ads to movie theaters later this year. The post Programmatic Ads:...
Love is in the air as Tinder tries to woo Gen Z daters. The dating app has launched the next...
Less than two weeks after finally ramping up its adoption of SKAdNetwork 4, Meta is rolling back to version 3...
SYDNEY, Saturday: New Zealand agencies won two shortlist places at Australia’s AWARD Awards last week. Special NZ is through in...
NFL star Travis Kelce is throwing a penalty flag on your TV setup. In a new campaign extension for DirecTV's...