Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Snap will allow augmented reality content creators to earn money for creating popular Snapchat Lenses through its new Lens Creator...
AUCKLAND, Monday: The Comms Council advises that the 2024 Axis Student Challenge has officially commenced, “sparking enthusiasm among tertiary students...
Calling all card lovers: Mattel has a new job opening for a professional UNO player. The remit of the brand's...
AUCKLAND, Monday: The Comms Council has released category details for the NZ 2023 Public Relations Awards (the Pressies) – but...
The NFL season hasn't even started yet, but Paramount is already making its case to be Super Bowl MVP. Today,...
Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets....
AUCKLAND, Monday: Concrete Playground and Scroll Media are to partner up “to put renewed emphasis on the New Zealand market”....
While mobile games with augmented reality features remain the exception, rather than the norm (and no location-based AR games have...
ZURICH, Today: The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include...