How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no...
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Westgold has launched a distinctive new campaign with brand agency Launchsight showcasing its West Coast origins and encouraging people to...
Another big company has crossed the upfront finish line. TelevisaUnivision has completed its upfront negotiations, a source familiar with the...
CANNES, Today: New Zealand, with nine Lions, came 14th equal in the country table when the final medals were tallied...
Ask a New Yorker how often they visit the observation deck of the Empire State Building, or a Bay Area...
Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely...
LONDON, Today: Graphic designer Russell Hooton-Fox – of leading Māori-owned, independent creative agency Run – has been nominated for the...
Over the last two years, brands have shown--with varying levels of comfort--a willingness to take definitive stances on issues from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supremely Disturbing Apple and Google (although primarily Apple) have...
Special has taken home a Bronze Lion in the PR category at the 2022 Cannes Lions festival for its David’s Unusables campaign...