Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022,...
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A rare Olympic pin is "viraling" its way around the internet, fast becoming one of the more talked about and...
It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of...
TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the Spanish-language media...
AUCKLAND, Today: Specsavers has appointed EssenceMediacom, part of GroupM, as its media agency in Australia and New Zealand. This decision...
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers...
AUCKLAND, Today: Leading digital media group in New Zealand and Australia, Scroll Media has teamed up with Nativo, a premier...
The digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth Tuesday, largely...
Fox ended its fourth quarter with a slight boost in revenue though profits were slightly down and advertising was flat...
Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of...