When Google’s DSP DV360 stopped buying on the tech site XDA Developers, revenue dropped 30% overnight. The site soon realized...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Trade War The EU struck down the US-EU...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: The End? appeared first on AdExchanger. AdExchanger
The national reopening is a shattered dream, but advertisers may stick it out in the second half of this year....
Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, is a man confident...
Many brands quickly pulled out-of-home (OOH) campaigns when the country went into lockdown in March. After all, nobody would be...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Online sales only accounts for 1% of all used car transactions, but this final frontier of ecommerce got an unexpected...
Netflix will spend less on marketing this year in part due to COVID-19 – but the streaming platform was planning on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to...