This article is provided by New York Interconnect. In 2017, digital drew more ad dollars than television for the first...
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Slow-loading ads are still a perennial problem for publishers.Wise Publishing, a Toronto-based publisher of personal finance content with around 5...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since...
Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Belinda J....
The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying.Why? The...
Linear TV may provide massive reach, but WD-40 had a particular audience in mind for its most recent campaign: a...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...