Serious runners wear Saucony, the Boston-based footwear brand. But there are also many runners who don’t define themselves as hardcore.Rather,...
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If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out...
This article is sponsored by Facebook. Creating a strong customer experience across all of the digital moments that matter is...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe On A Cloud Adobe bragged about its customer...
Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at...
CPG giant Unilever has 400 brands in its portfolio.Multiply that by a fragmented media landscape, an international consumer base and...
Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The destructive dreck on social platforms has brought the advertising industry to a breaking point.And so top brands, media agencies,...