Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,”...
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Stop me if you’ve heard this one: Publicis Groupe spent billions on a tech company. That déjà vu you’re feeling?...
Starting this week, luxury bedding startup Boll & Branch will add TV to its marketing mix, joining many other direct-to-consumer...
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Games Begin? There are only nine years...
When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings...
A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic...
While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that...