BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial.But its cookie-dependent data-management platform (DMP) had...
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"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Big Data Bucks Publicis Groupe will pay $4.4 billion to...
“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on...
Agencies have a “can’t live with it, can’t live without it” relationship with Facebook.The world’s second-largest ad platform, which reaches...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... comic This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy On A Pedestal As consumer concerns about privacy...
Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with it’s in-house advertising program on Thursday...