It’s a good time to be in the first-party data biz.Jebbit, a Boston-based startup that helps marketers collect data directly...
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It’s a tough time for all publishers, and local publishers especially.To combat those challenges, Advance Local – part of the...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Emily Ketchen,...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars 2 Amazon is eating into Google’s search...
Verve’s big bet on programmatic video last year doesn’t appear to be panning out.This week, less than one year after...
People love to hate on third-party data, but it’s got at least one fan out there.“It’s incumbent on all of...
Sizmek regained access to its cash this week after Cerberus, the investment firm that owns Sizmek’s debt and now owns...
TV dollars are following eyeballs and shifting to over-the-top.Magna said Friday that its 2018 forecast for US OTT ad revenues...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...