Agencies need access to unique data sources to bring strategic value to their clients.Publicis said Monday it is in talks...
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"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Madelyn Mills,...
Less than a year after stepping into the CEO role at Comscore, Bryan Wiener is stepping out of it.In a...
Jayne Pimentel, senior director of growth marketing at DraftKings, will speak at AdExchanger’s upcoming Programmatic IO conference taking place April...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Lightening The Load Hulu is limiting commercial pods to 90...
Sizmek filed for bankruptcy Friday night, ending the private equity-backed effort to integrate Sizmek and Rocket Fuel into a cohesive...
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...
If Google Chrome follows Apple’s ITP and Firefox’s ETP to create a cookie blocker that limits third-party tracking, what would...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...