This article is sponsored by MoPub.The use of user-level data is getting a lot of attention in the mobile in-app...
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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With OTT? Adobe has partnered with Roku to...
This week on the podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every...
McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition...
Big agencies’ inability to quickly change their legacy structures has eroded their value to clients.“We are too passive,” said Nick...
National Football League players train during the offseason – and so does the NFL’s marketing team.From January through July, Aaron Jones,...
Allison Lowrie is at home with data-driven marketing tactics.As CMO of ANGI Homeservices, the IAC-owned parent of Angie’s List, HomeAdvisor...
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...