The power of the brands owned by Meredith – including Better Homes & Gardens, People, Food & Wine, Family Circle...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instashop It was only a matter of time (and...
S4 Capital wants to acquire a company with access to unique first-party data.The holding company, helmed by former WPP CEO...
Marketing, once largely a creative occupation, now requires understanding of data, tech and business. And many CMOs don’t have the...
Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days.On Tuesday, OMC unveiled a slew of...
Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Price Drop, Inventory Hop All those digital buyers complaining...
Jason Lapp, a longtime WPP and Kantar executive, is taking over as CEO of Kiip.Last Friday, a grand jury indicted...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.The godfather of programmatic has retired from advertising. Or has he? In...