Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook News Cycle It was another tumultuous week...
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How much ad revenue does Facebook lose out on when its platforms go on the fritz? More than you probably...
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In its first-ever Wave evaluating media agencies with under $20 billion in billings, released Thursday, Forrester recognized agencies that leverage...
The 35-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks,...
Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Voice On Target Pandora is selling ads targeted to...
FreeWheel, the Comcast-owned video ad tech company, hosted its first television upfront on Wednesday and is mounting a campaign to...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It...