Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry Mouse Disney is in talks to acquire WarnerMedia’s...
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Rubicon Project’s revenue increased 32% in Q4, earning $31.4 million on $246 million in ad spend. It met its goal...
The Trade Desk shocked many observers last May when shares jumped from around $50 to $90, and then again in...
Ad buyers need to be on the lookout for a new problem called “declaration fraud,” where buyers paying for full-screen...
Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Case Dismissed The government lost its appeal to stop...
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Advertising in retail and ecommerce environments has grown from...
The programmatic video ad tech provider Telaria earned $55.2 million in 2018, up 26% from the year before, with total...
Facebook wants that upfront money. On Tuesday, Facebook said it will start letting TV buyers purchase inventory in specific programs...