Optimera increases site viewability solely from a publisher’s point of view.The tech optimizes campaigns toward the most viewable placements in...
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"The Sell Sider” is a column written for the sell side of the digital media community.Today's column is written by Jason...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Lightning Strikes The Washington Post introed a first-party data ad...
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape.Often,...
There aren’t a lot of companies that can take a multibillion-dollar fine from the Federal Trade Commission in stride – and...
Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Exits Successful ad tech exits can start a...
The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm...
Customer data platform (CDP) Amperity announced a $50 million investment round on Monday, bringing its total funding to almost $90...
For decades, the global CMO role has been the pinnacle of the marketing career pyramid, because the largest brands, like...