“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Free TV Hulu took an important step earlier this...
The programmatic advertising ecosystem is a mess – even its main architect agrees.In testimony before the Senate Judiciary Committee on Tuesday,...
Remember Do Not Track? It’s back.Sen. Josh Hawley, R-MO, is reviving the decade old concept in proposed legislation that aims...
MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data.Historically, that type of data...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Brands must be ubiquitous across platforms to remain relevant to their consumers. That requires producing content consistently and quickly –...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR, You Listening? One year into GDPR, ad tech...
2018 was a pretty good year for Twitter, all things considered.Users are growing, if you don’t look at monthly active...
Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with...