Traditionally, a company like TIBCO, which sells integration and analytics software, thrives on events and field sales, where company reps...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Smart Bricks US retailers are upgrading their in-store tech to...
One of the most pressing concerns from Sizmek’s bankruptcy comes from SSPs, which must reconsider how they think about risk...
Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked...
Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party...
BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial.But its cookie-dependent data-management platform (DMP) had...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Big Data Bucks Publicis Groupe will pay $4.4 billion to...
“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on...
Agencies have a “can’t live with it, can’t live without it” relationship with Facebook.The world’s second-largest ad platform, which reaches...