Despite AT&T missing its projected Q3 earnings, the telecom giant’s new data-driven ad unit Xandr had “strong growth,” executives told...
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VideoAmp on Wednesday launched TV Viewership Audiences, which is designed to make audience-based buying easier for advertisers. LiveRamp powers the...
Putting together a sponsored content program is a time-consuming headache for buyers and publishers.BrandVerge, a marketplace where buyers can browse...
Human resources software provider and outsourcer TriNet launched its first-ever omnichannel brand campaign in October – without the help of...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Another Bite Apple has never really warmed to advertising, but...
Verizon’s Oath content and advertising subsidiary brought in $1.8 billion in the past quarter, down 6.9% from the same period...
Consumer health and pharmaceutical giant Bayer is taking programmatic in-house.Bayer will partner with MightyHive to in-source its digital and programmatic...
What kind of stories do people in market for a luxury SUV read?Forbes is answering that question using data, not...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt.For this, our 100th...