Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Hand Over The Keys Facebook has confirmed that last week’s...
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Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and...
MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent...
Without a way to calculate ad revenue per user, optimization is just an educated guessing game.“I wouldn’t call it a...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
RockYou specializes in acquiring down-and-out digital properties and managing them through their decline.The San Francisco-based company adopted that business model...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The RAMP Is Up IPG now officially owns Acxiom Marketing...
See you later, siloed views.Data science and technology company 4C is hoping its integrations with Freewheel, Telaria and SpotX, unveiled...
Marketers want quality video inventory and publishers and broadcasters are producing more video, but the digital media ecosystem remains disconnected....
Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients.With 32 million smart TVs...